The Grand Evolution: Charting the Rise of the Maruti Suzuki Grand Vitara
In the late 1990s, the Indian automotive landscape was undergoing a quiet revolution. For decades, Maruti Suzuki had dominated the small car market, a kingmaker of affordable, reliable personal transport. But as India’s economy liberalized and a new generation of consumers emerged, aspirations began to shift. Urban dwellers and upwardly mobile families started looking beyond…