The New Class: How the BMW 1500 Saved a Legend and Forged a Future
In the automotive history books, there are pivot points—moments where a manufacturer teeters on the edge of irrelevance or bankruptcy before pulling back with a product that redefines its identity. For BMW, that moment occurred in the mid-1950s. Following the end of World War II, the Bavarian Motor Works had survived by producing pots, pans,…