The Daewoo Chairman’s Journey: The Rise, Stagnation, and Legacy of South Korea’s First Luxury Sedan
In the automotive landscape of the late 1990s, a new contender emerged from South Korea, aiming to challenge the established dominance of the German “Big Three” (Mercedes-Benz, BMW, Audi) and the Japanese luxury contingent (Lexus, Infiniti, Toyota Crown). This contender was the Daewoo Chairman. A vehicle born from a partnership with Mercedes-Benz, the Chairman represented…