Checker Motors Corporation

Brand

The History of Checker Motors Corporation
Brand

The Rise, Fall, and Legacy of The Enduring Black and Yellow For over seventy years, the sight of a bulbous, sturdy, black and yellow taxi cab navigating the chaotic streets of New York City, Chicago, or Detroit was as iconic as the Statue of Liberty or the Golden Gate Bridge. These vehicles, with their checkerboard…

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Checker

The Evolution of the Checker Marathon: An Icon of American Automotive History
Checker

The Checker Marathon is a name synonymous with American automotive history, primarily recognized as an iconic taxi vehicle. Manufactured by the Checker Motors Corporation based in Kalamazoo, Michigan, the Marathon has become a symbol of reliability and durability on the streets of many cities, particularly New York. The Checker Marathon underwent a series of evolutions…

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