Fabbrica Italiana Automobili Torino

  • The History of Fiat

    Brand

    The Italian Tractor: The Complete History of Fiat in America and Beyond To the average American driver, the Fiat badge—often accompanied by the evocative “Abarth” scorpion—represents a specific kind of automotive personality: small, stylish, and undeniably Italian. It is a brand that has ebbed and flowed through the United States market like a fickle tide,…

  • The History of Lancia

    Brand

    The Lancia Saga: A Century of Style, Innovation, and Unrelenting Passion To the average American car enthusiast, the name Lancia might evoke images of quirky Italian design or perhaps the legendary rally cars of the 1980s and ’90s. However, to reduce Lancia to just “another Italian car” is to ignore a legacy that is arguably…