The Fiat Fullback: A Tale of Badge Engineering and a Brief Foray into the Pickup World
In the vast and competitive landscape of the global automotive industry, the one-ton mid-size pickup truck segment is a battlefield dominated by titans. Names like the Toyota Hilux, Ford Ranger, and Isuzu D-Max are etched into the minds of consumers who demand ruggedness, reliability, and versatility. For an automaker to enter this arena is a…