The Ascent of a Flagship: Evolution of the Hyundai Genesis
In the automotive world, reputations are hard-won and easily lost. For decades, Hyundai was known for building affordable, reliable, but decidedly unremarkable transportation appliances. The idea of the South Korean automaker challenging the established titans of the luxury segment—Mercedes-Benz, BMW, Lexus, and Audi—seemed, to many, preposterous. Yet, that is precisely what they did, and the…