The Rise of the Oranges: How Hyundai Conquered America When Hyundai Motor America opened its first U.S. dealership in 1985, it arrived with little fanfare and a product that would soon become the punchline of a national joke. For decades, the American automotive landscape was a battle of titans—Detroit’s Big Three and an influx of…
Hyundai has established itself as a major player in the global automotive industry, particularly in the small and compact car segments. Over the years, the company’s lineup of compact vehicles—namely the Hyundai i10, i20, and i30—has evolved significantly, reflecting advancements in technology, design, and customer preferences. This article provides a detailed overview of the development…