Jidoka

  • The History of Datsun

    Brand

    The Z-Car and the Sand Dollar: The Rise, Fall, and Rebirth of Datsun In the mid-20th century, the American automotive landscape was a kingdom ruled by Detroit. It was a world of chrome bumpers, V8 thunder, and planned obsolescence. To the average American consumer in the 1950s and 60s, cars built outside of Michigan were…

  • Theย History of Lexus

    Brand

    The Pursuit of Perfection In the annals of automotive history, few corporate gambles have been as audacious, as meticulously planned, and as profoundly successful as the creation of Lexus. It is a story born not of passion for speed or a singular design genius, but of a cold, calculated corporate mandate: to build a car…