In the annals of automotive history, few corporate decisions have been as bold or transformative as Hyundai Motor Group’s launch of the Genesis brand in 2015. For decades, Hyundai had been synonymous with value, reliability, and steady improvement, but rarely with luxury prestige. The Genesis EQ900—known globally as the Genesis G90—served as the flagship vehicle…
From Scrappy Underdog to Global Powerhouse: The Unlikely Rise of Kia In the sprawling landscape of American automotive culture, a nation long dominated by the “Big Three” of Ford, General Motors, and Chrysler, a newcomer would seem an unlikely candidate for success. For decades, the idea of a Korean car on a suburban American driveway…
In the grand theatre of the global automotive industry, few vehicles can claim to have fundamentally altered the narrative of a nation. The Hyundai Santro was one such car. It was more than a mere product; it was a catalyst, a disruptor that not only launched a Korean giant onto the world stage but also…
The automotive landscape is in a perpetual state of flux, with electric vehicles (EVs) rapidly ascending to prominence. Amidst this electrifying revolution, Hyundai has carved out a significant niche with its Ioniq line. Following the successful introduction of the Ioniq 5, the Korean automaker unleashed the Ioniq 6, a vehicle that boldly eschews convention and…