Hyundai’s Royal Gambit: The Unlikely Evolution of the Equus
In the landscape of automotive history, few stories are as compelling as a budget brand’s audacious leap into the fiercely competitive luxury arena. For Hyundai, that leap was embodied by a single, potent name: Equus. Latin for “horse,” the name signified power, prestige, and a thoroughbred ambition to challenge the established German and Japanese titans….