The Trojan Horse: History of How a Tiny Isuzu Helped The Chevrolet LUV Conquer the Small Truck Market
In the landscape of American automotive history, the pickup truck is an undisputed king. For decades, its domain was ruled by rugged, body-on-frame workhorses powered by burly inline-six and V8 engines. But in the early 1970s, a seismic shift began to rumble from the East. The 1973 oil crisis sent fuel prices soaring and consumer…