The Chevrolet Prizm – The Sleeper Hit: How a Rebadged Toyota Saved Chevrolet’s Compact Car Reputation
In the automotive world, the term “badge engineering” is often used with a sneer. It implies a lack of innovation, a simple changing of logos on a single platform to fill a showroom slot. However, history is littered with exceptions where this practice resulted in a vehicle that was not only reliable but arguably superior…