The Phoenix of Auburn Hills: The Rise, Fall, and Resurrection of Lucid Motors In the annals of American automotive history, few stories are as dramatic, fraught with peril, and ultimately as triumphant as that of Lucid Motors. To the casual observer, Lucid appears to be a silicon valley upstart that burst onto the scene in…
America’s Neo‑Classic Automotive Curiosity Zimmer is a uniquely American automotive brand built on nostalgia, craftsmanship, and bold retro styling. Best known for its striking neo‑classic automobiles that married 1920s and 1930s aesthetic cues with contemporary underpinnings, Zimmer’s story encompasses entrepreneurial vision, 1980s exuberance, bankruptcy, resurrection under new ownership, and continued limited production into the 21st…