The Reinvention of an Icon: A Deep Dive into the Smart #3
The name ‘Smart’ once conjured a very specific image: a tiny, two-seater microcar, ingeniously designed to conquer the tightest of urban jungles. For over two decades, the Smart Fortwo was a symbol of minimalist, city-centric mobility. However, the automotive landscape is in the midst of a seismic shift, and to survive, brands must evolve. Enter…