The History of BAIC’s Ruixiang, Hoen, Bisu, Sub Brands
The Rise, Collapse, and Reinvention of BAIC’s Chongqing Automotive Brands Among the many automotive brands created during China’s rapid automotive expansion in the 2010s, few experienced a journey as dramatic as Bisu, Hoen, and Ruixiang. These brands were connected through a complex relationship involving the state-owned automotive giant BAIC Group and the private-sector Yinxiang Group….