The Evolution of the Isuzu 117
The Isuzu 117, a distinctive and influential model in the history of Japanese automobile manufacturing, remains a noteworthy chapter in the evolution of compact and luxury sedans from Japan. Launched in the early 1960s, the Isuzu 117 marque represented a strategic move by Isuzu Motors Limited to enter the competitive segment of upscale sedans, emphasizing luxury, performance, and innovative features. This article chronicles the development, models, and trim levels of the Isuzu 117 from its inception through its production lifecycle.
Origins and Introduction (1968–1973)
The Isuzu 117 was officially introduced in 1968 as a successor to earlier Isuzu sedans, notably aiming to elevate the brand’s status in both Japan and export markets. It was based on the Isuzu Bellel platform but was extensively redesigned to appeal to a more upscale clientele. The name “117” was derived from the internal project code, later becoming a model designation recognized worldwide.
Design and Features:
The 117 featured a sleek, modern design with a European influence, characterized by a rounded body, chrome accents, and a spacious interior. It was available as a four-door sedan, with some markets receiving a two-door coupe variant, emphasizing style and sportiness.
Production and Market Presence:
Produced from 1968 until 1973, the Isuzu 117 was primarily marketed in Japan, North America, and select Asian countries. It aimed to compete with contemporaries like the Toyota Crown, Nissan Cedric, and imported European sedans.
First Generation Isuzu 117 (1968–1973)
Models and Trim Levels:
During its initial run, the Isuzu 117 was offered in several trim levels, designed to cater to different customer preferences:
- Standard: Basic luxury features, modest interior appointments, and a focus on comfortable everyday driving.
- Deluxe: Added upgraded interior trim, better materials, and additional convenience features.
- Super Deluxe: Top-tier trim with premium upholstery, woodgrain accents, and more advanced features.
Engine Options:
The first-generation 117 was powered by a 1.6-liter G161 engine, a four-cylinder gasoline unit producing approximately 90 horsepower. Later models introduced a 1.9-liter G180 engine, offering slightly more power and better performance.
Transmission:
Initially equipped with a 4-speed manual transmission, later models offered a 3-speed automatic transmission, catering to comfort-oriented buyers.
Notable Features:
- Power steering (available on higher trims)
- Front disc brakes (standard on deluxe models)
- Factory air conditioning (optional) in later years
- Full instrumentation with tachometer and speedometer
Mid-Cycle Refresh and Continued Production (1974–1978)
In 1974, Isuzu launched a series of updates to the 117 to keep its offerings competitive amid rising Japanese and international competition.
Design Updates:
The facelift included sharper front and rear styling, new grille designs, and revised bumpers to meet emerging safety standards. The interior saw improvements in dashboard layout and materials.
Models and Trims:
The trim hierarchy remained similar but was expanded with additional options:
- Base: Entry-level, with essential features.
- Luxury: Enhanced interior, better upholstery, and additional amenities.
- Super Luxury: Top-tier, with woodgrain trim, plush upholstery, and optional extras.
Engine and Mechanical Improvements:
The 1.9-liter G180 engine was replaced by a 2.0-liter G200 engine, providing around 103 horsepower, improving performance and fuel efficiency.
Additional Features:
- Improved suspension for ride comfort
- Introduction of front disc brakes on most models
- Optional sunroof and vinyl roof trims
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The 117 in the 1980s: Transition and Decline
By the early 1980s, the automotive landscape was shifting toward more modern designs and advanced technology. Isuzu’s 117 line was gradually phased out, with production ending in 1981.
Final Models and Trims:
The later 117 models included:
- Standard: Basic, reliable transportation
- SE (Special Edition): Featured added luxury options such as air conditioning and upgraded interior trim
- Limited Edition: Rare, exclusive trims with unique badging and features
Engine Options:
The last iterations used a 2.3-liter G23 gasoline engine, offering about 110 horsepower, aligning with the trend of increasing engine sizes for better performance.
Market Position and Legacy:
The Isuzu 117 was well-regarded for its solid build quality, smooth ride, and luxurious appointments. It served as an important step for Isuzu in establishing a reputation for producing upscale sedans, paving the way for future models.
The Isuzu 117 in Export Markets
While primarily marketed within Japan, the Isuzu 117 was also exported to North America and other Asian markets. In the United States, it was sold through select dealerships and was appreciated for its reliability and European styling.
In North America, the 117 competed against models like the Datsun Bluebird and early Toyota Corona, but it struggled to gain significant market share due to limited marketing and the rising popularity of Japanese compact cars like the Honda Civic and Toyota Corolla.
In some export markets, the 117 was rebadged or assembled locally, further expanding its footprint.
Technological Innovations and Unique Features
Throughout its production span, the Isuzu 117 incorporated several technological features that were advanced for its time:
- Hydraulic Power Steering: Offered on higher trims to ease maneuverability.
- Front Disc Brakes: Standard on most models, enhancing safety.
- Air Conditioning: An optional feature in later models, emphasizing comfort.
- Sound Insulation: Improved over the years to provide a quieter ride.
- Luxury Appointments: Including woodgrain trim, plush upholstery, and upgraded audio systems.
The End of the Line and Legacy
Production of the Isuzu 117 ceased in 1981, marking the end of an era. The model’s legacy lies in its role as a pioneer in the luxury Japanese sedan segment, combining European styling influences with Japanese reliability and craftsmanship.
Post-1981, Isuzu shifted focus towards pickup trucks and SUVs, but the 117 remains a cherished classic among collectors and enthusiasts, particularly in Japan and parts of Asia.
Conclusion
The Isuzu 117 played a significant role in the evolution of Japanese automotive design and manufacturing. From its debut in 1968 to its discontinuation in 1981, it underwent several updates that reflected technological advancements and changing consumer preferences. Its various models and trim levels catered to a broad spectrum of buyers, emphasizing luxury, comfort, and reliability.
Today, the Isuzu 117 is remembered as a symbol of Isuzu’s early efforts to establish itself in the upscale sedan market, contributing to the broader growth of Japanese automotive quality and innovation during the late 20th century.
