The Evolution of the Oushang X7 PLUS: From Oshan Flagship to Mainstream Changan SUV
The Oushang X7 PLUS is one of the most important models produced under Changan Automobile’s Oushang (Oshan) sub-brand, representing the company’s push into modern, technology-focused SUVs. Introduced in the early 2020s, the X7 PLUS built upon the earlier Oushang X7 and quickly became a core product in Changan’s lineup.
Over a relatively short but eventful production run, the X7 PLUS evolved through multiple model years, trim levels, and a major rebranding. This article explores its development from debut to facelift, including production years, trims, technical characteristics, and its future trajectory.
Origins and Development
The Oushang X7 PLUS traces its roots to the original Oushang X7, a mid-size SUV introduced in 2019. The PLUS variant was conceived as a more premium, technologically advanced evolution of that platform.
The X7 PLUS made its global debut at the Shanghai Auto Show in April 2021, signaling a significant design and technological leap forward.
Shortly afterward, the vehicle entered the Chinese market in October 2021, marking the beginning of its production lifecycle.
Production of the Oushang X7 PLUS under the Oushang branding continued roughly from 2021 through 2024, after which the model transitioned to the main Changan brand.
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2021 Model Year: Initial Launch
Positioning and Design
The 2021 X7 PLUS was positioned as a modern, mid-size crossover SUV with a focus on:
- Advanced infotainment
- Youth-oriented styling
- Practical three-row seating (introduced later)
Compared to the original X7, the PLUS featured a redesigned exterior with:
- Split headlight design
- Full-width rear light bar
- Updated grille and body lines
Powertrain
At launch, the X7 PLUS was powered by a 1.5-liter turbocharged inline-4 engine, producing up to 188 horsepower and 300 Nm of torque, paired with either:
- 6-speed manual transmission
- 7-speed dual-clutch transmission
This setup became the standard across all subsequent model years.
Early Trim Strategy (2021)
Initial trims were not as clearly structured as later years, but the lineup typically included:
- Base manual variants
- Mid-level automatic trims
- Higher-end intelligent/connected versions
The early focus was on affordability and value, with aggressive pricing aimed at competing with domestic rivals.
2022 Model Year: Expansion and Special Editions
The 2022 model year marked the first major expansion of the X7 PLUS lineup.
Introduction of 7-Seat Versions
Initially launched as a five-seater, the X7 PLUS gained a 7-seat configuration in June 2022, significantly increasing its appeal as a family SUV.
This move aligned it more closely with competitors in the mid-size SUV segment.
Special Edition: Red Edition
In March 2022, Changan introduced a limited-run Red Edition, capped at 777 units.
This variant featured:
- Unique exterior accents
- Sportier styling cues
- Exclusive badging
2022 Trim Levels
By 2022, the X7 PLUS lineup had expanded into several identifiable trims, often grouped under themed “editions”:
- Blue Whale Edition (performance-focused branding tied to Changan’s engine family)
- Automatic Premium / Exclusive trims
- Manual base variants
An example is the 2022 Blue Whale Edition Exclusive, featuring:
- 1.5T engine with 188 hp
- 7-speed DCT
- 7-seat configuration
- Front-wheel drive
These trims emphasized value, offering strong performance and features at relatively low price points.
2023 Model Year: Consolidation and “Enjoy Edition” Lineup
The 2023 model year brought a more structured and clearly defined trim hierarchy, along with new naming conventions.
Launch and Updates
The updated X7 PLUS lineup was introduced around April 2023, with refinements to features and packaging rather than major mechanical changes.
The powertrain remained unchanged, continuing with the proven 1.5T engine and DCT/manual options.
2023 Trim Levels
The 2023 lineup centered around the “Enjoy Edition” branding, with multiple trims:
7-Seat Variants
- Enjoy Edition Manual Jiayue (base model)
- Enjoy Edition Zhixiang
- Enjoy Edition Prestige
- Enjoy Edition Pilot (Flagship)
5-Seat Variants
- Enjoy Edition Zungui
- Automatic Premium trims
These trims varied in:
- Transmission (manual vs DCT)
- Interior materials
- ADAS and smart features
- Infotainment systems
Key Features
Across the 2023 range, common highlights included:
- Dual-screen digital cockpit
- Advanced voice control systems
- Level 2 driver assistance features
- Optional 5- or 7-seat configurations
The 2023 model emphasized improved user experience and better-defined trim differentiation.
2024 Facelift and Rebranding
One of the most significant developments in the X7 PLUS lifecycle occurred in late 2023 and early 2024.
Facelift Introduction
A refreshed version was unveiled in December 2023 and launched in February 2024.
Key updates included:
- Redesigned front grille (inspired by Changan UNI series)
- Updated lighting elements
- New exterior colors
- Improved interior materials and layout
- Larger digital instrument cluster
Interior and Technology Upgrades
The facelift introduced:
- Larger infotainment display
- Updated navigation system
- Enhanced camera systems
- Improved third-row usability
These changes were evolutionary rather than revolutionary, keeping the model competitive without altering its core architecture.
Transition to Changan Branding
With the facelift, the vehicle began transitioning from the Oushang sub-brand to the main Changan brand, becoming the Changan X7 PLUS.
This shift was part of a broader strategy in which the Oushang brand was phased out around 2024, consolidating models under the Changan nameplate.
Design and Engineering Characteristics
Dimensions and Platform
The X7 PLUS maintained consistent dimensions throughout its lifecycle:
- Length: ~4,730–4,745 mm
- Width: 1,870 mm
- Height: 1,720 mm
- Wheelbase: 2,786 mm
These proportions positioned it firmly in the mid-size SUV segment.
Powertrain Consistency
One notable aspect of the X7 PLUS was its mechanical consistency:
- Single engine option (1.5T turbo)
- Front-wheel drive layout
- Manual and DCT transmissions
This simplified production while ensuring reliability and cost control.
Market Position and Competitors
The Oushang X7 PLUS competed in one of China’s most crowded segments, facing rivals such as:
- Haval H6
- Geely Boyue
Its key strengths included:
- Competitive pricing
- Spacious interior (especially 7-seat option)
- Strong feature set for the price
However, it also faced challenges:
- Limited powertrain diversity
- Intense competition from electrified vehicles
Production Timeline Summary
- 2021: Debut and market launch
- 2022: Expansion with 7-seat models and special editions
- 2023: Structured trim lineup (Enjoy Edition series)
- 2024: Facelift and transition to Changan branding
Production under the Oushang name largely ended by 2024, though the model itself continues under a new brand identity.
Future Outlook
The future of the X7 PLUS is closely tied to Changan’s broader strategy.
Continued Life as Changan X7 PLUS
The model continues in production under the Changan brand, with:
- Updated styling
- Improved technology
- Ongoing incremental updates
Potential Electrification
While the X7 PLUS remains a gasoline-powered SUV, Changan’s growing focus on electrification suggests that:
- Hybrid or electric derivatives could emerge
- Future replacements may adopt new energy platforms
Global Expansion
The X7 PLUS has already seen limited international presence (e.g., Pakistan and Kenya), and its affordability makes it a candidate for:
- Emerging markets
- Export-focused growth
The Oushang X7 PLUS represents a pivotal model in Changan’s transition from value-oriented vehicles to more modern, tech-focused SUVs. Introduced in 2021, it quickly evolved through multiple updates, trim expansions, and a major rebranding.
Across its lifecycle, the X7 PLUS offered a wide range of trims, including:
- 2021–2022: Blue Whale Edition, Premium, Exclusive, and base variants
- 2023: Enjoy Edition lineup (Jiayue, Zhixiang, Prestige, Pilot, Zungui)
- 2024: Facelifted models under Changan branding
Its combination of affordability, practicality, and modern features helped it remain competitive in a crowded market.
Although the Oushang brand itself has been phased out, the X7 PLUS lives on—evolving into a new chapter under Changan, and continuing to reflect the rapid pace of change in China’s automotive industry.
