The Soueast DX3 represents one of the most important models in Soueast Motors’ transition from a Mitsubishi-dependent manufacturer into a more independent Chinese automaker with global ambitions. Introduced in 2016, the DX3 combined Italian design, Japanese-derived engineering, and competitive pricing to target younger buyers in China and emerging markets.

Over its production life from 2016 to 2023, the DX3 evolved through styling updates, new trims, electrified variants, and expanded equipment offerings. This article provides a detailed look at its development, trim levels, variants, and long-term significance.

Origins and Development (Pre-2016)

Soueast Motors, founded in 1995, initially built vehicles based heavily on Mitsubishi platforms and technology. By the mid-2010s, the company sought to create its own identity, particularly in the booming SUV segment. Soueast Motors partnered with the Italian design firm Pininfarina to develop a modern crossover that would appeal to younger buyers.

The result was the DX3, previewed at the 2016 Beijing Auto Show and officially launched later that year.

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First Generation Launch (2016–2017)

Production years: 2016–2023

The DX3 entered the market in November 2016 as a subcompact crossover SUV positioned below the larger DX7.

Key Specifications at Launch

1.5L naturally aspirated inline-4 (approx. 120 hp)
1.5L turbocharged inline-4 (approx. 150 hp)
5-speed manual or CVT transmission

Both engines were derived from Mitsubishi technology, ensuring proven reliability.

Initial Trim Levels (2016–2017)

At launch, the DX3 was offered in multiple trims, typically structured as:

Base / Standard
Comfort
Elite
Luxury
Premium
Flagship

Although naming conventions varied slightly by market, these trims were differentiated by:

Infotainment system size
Interior materials
Safety features
Exterior styling elements

Pricing ranged from approximately $10,000 to $15,000 USD equivalent, making it highly competitive in China’s rapidly growing subcompact SUV segment.

Expansion and Electrification (2017–2018)

Introduction of the DX3 EV400 (2017)

In 2017, Soueast expanded the lineup with the DX3 EV400, an all-electric variant.

Key Features

Fully electric powertrain
Range suitable for urban commuting
Government-subsidized pricing in China

This move aligned with China’s push toward electrification and demonstrated Soueast’s early interest in alternative energy vehicles.

Trim Strategy for EV Model

The EV400 followed a similar trim hierarchy:

Base EV
Comfort EV
Luxury EV
Flagship EV

These trims focused on battery range, charging features, and interior technology.

Introduction of the DX3X (2018)

In 2018, Soueast introduced a sportier variant called the DX3X.

Distinguishing Features

Blacked-out front grille (“black mask”)
Sportier exterior accents
Minor interior enhancements

DX3X Trim Levels

The DX3X was typically offered in:

DX3X Standard
DX3X Premium
DX3X Flagship

This variant catered to younger buyers seeking a more aggressive design without major mechanical changes.

Mid-Cycle Updates and Trim Expansion (2019–2020)

By 2019, the DX3 faced increasing competition from domestic rivals such as Geely, Chery, and Haval. In response, Soueast updated the model with improved features and expanded trim offerings.

Key Updates

Revised infotainment systems
Larger touchscreen displays
Improved connectivity features (smartphone integration)
Enhanced cabin materials

Expanded Trim Structure

During this period, trim levels became more descriptive and technology-focused:

Fashion Edition
Elite Edition
Luxury Intelligent Edition
Premium Connected Edition
Flagship Intelligent Edition

These trims emphasized digital features and convenience rather than mechanical upgrades.

Transmission Updates

Continued use of manual and CVT transmissions
Introduction of improved CVT tuning for smoother driving

Later Years and Market Decline (2021–2023)

Impact of Mitsubishi Withdrawal

In 2021, Mitsubishi ended its partnership with Soueast Motors, marking a significant turning point.

This affected:

Engine sourcing
Brand perception
Technical collaboration

Despite this, the DX3 continued production with existing platforms and incremental updates.

Final Production Years (2021–2023)

In its final years, the DX3 remained largely unchanged mechanically but continued to receive minor updates in:

Infotainment systems
Safety features
Exterior styling packages

Final Trim Levels

By the end of production, trims generally included:

Base / Comfort
Elite
Luxury
Premium
Flagship
Special Editions (regional or export-specific)

These trims reflected a mature product nearing the end of its lifecycle.

Design and Engineering Characteristics

Exterior Design

The DX3’s styling was one of its strongest selling points. Designed by Pininfarina, it featured:

Sculpted body lines
Floating roof design
Aggressive front fascia

This gave it a more European aesthetic compared to many domestic competitors.

Interior and Technology

Interior features evolved significantly over time:

Early models: basic infotainment and analog controls
Mid-cycle: touchscreen interfaces and smartphone integration
Later models: improved materials and digital interfaces

Platform and Layout

Front-wheel-drive layout
Subcompact SUV classification
Balanced for urban driving

Dimensions remained consistent throughout production, emphasizing practicality and maneuverability.

Global Presence and Export Strategy

The DX3 was not limited to China. Soueast exported the model to:

Southeast Asia
Middle East
Latin America

In some markets, it was assembled locally or rebadged under different names. This strategy allowed Soueast to expand its global footprint despite limited brand recognition.

Market Reception

The DX3 initially performed well due to:

Competitive pricing
Attractive design
Strong feature set

However, over time, it faced challenges:

Increasing competition from Chinese brands
Rapid technological advancements in the segment
Brand perception issues in export markets

Despite these challenges, the DX3 remained a popular entry-level SUV in several developing markets.

End of Production and Transition (2023)

Production of the DX3 ended around 2023 as Soueast underwent restructuring and strategic realignment.

The discontinuation reflected:

Aging platform
Shift toward newer models
Integration with new ownership structures

Future Outlook

Following its acquisition by Chery in 2024, Soueast entered a new phase of development.

Key Future Trends

Platform sharing with Chery and Jetour
Increased focus on hybrid and electric vehicles
Expansion into global markets
Rebadging and repositioning of existing models

While the DX3 itself is no longer in production, its platform and design philosophy continue to influence newer vehicles.

Legacy of the Soueast DX3

The DX3 played a crucial role in Soueast’s evolution:

Design Breakthrough
It marked the company’s first major collaboration with Pininfarina, elevating its design language.
Market Expansion
It helped Soueast enter the competitive subcompact SUV segment.
Electrification Step
The EV400 variant demonstrated early adoption of electric mobility.
Global Reach
It supported the brand’s export ambitions.

The Soueast DX3 stands as a defining model in the company’s history. Produced from 2016 to 2023, it evolved from a Mitsubishi-influenced crossover into a more independent product with modern design and expanded features.

Through multiple trims, special editions like the DX3X, and the introduction of an electric variant, the DX3 adapted to changing market demands. While it ultimately faced strong competition and was discontinued, its impact remains significant.

As Soueast moves forward under new ownership, the lessons learned from the DX3—particularly in design, affordability, and global strategy—will likely shape the next generation of vehicles bearing the Soueast name.

The Soueast DX3: Evolution of a Compact Crossover

Origins and Development (Pre-2016)