The History of Chery’s Cowin & Fulwin Sub Brands
An Examination of Chery’s Value and Electrified Sub-Brands Among the many automotive brands created by Chinese automaker Chery Automobile, two of the most interesting are Cowin and Fulwin. While neither brand is as widely known internationally as Chery itself, both have played important roles in the company’s growth strategy. Cowin was created to attract younger,…