The History of DeSoto Motor Car Company
Chrysler’s Ambitious Mid-Price Automotive Brand The DeSoto Motor Car Company was a mid-priced automobile brand created by Walter P. Chrysler and the Chrysler Corporation during the late 1920s expansion of the American auto industry. Operating from 1928 to 1961, DeSoto was designed to fill a strategic price gap between Chrysler’s lower-priced Plymouth brand and its…