The Southern Cross in the Land of the Morning Calm: The Unlikely Evolution of the Daewoo Statesman
In the vast, interconnected world of modern automaking, the practice of badge engineering—placing a new badge on an existing car to sell it in a different market—is a common, if sometimes uninspired, strategy. Yet, occasionally, this corporate synergy produces a vehicle so out of its element that it becomes a fascinating case study in globalization….