The Riich X1: Rise and Fall of Chery’s Early Urban Crossover Experiment
The Riich X1 occupies a unique place in the history of China’s automotive industry. Introduced at the end of the 2000s as part of Chery Automobile’s ambitious multi-brand strategy, the X1 was designed to elevate the company’s image through a more premium sub-brand known as Riich. Produced during a relatively short window, the Riich X1…